The Right Way to Apply Your Moisturizer (Most People Rush This)

Technique Matters More Than You'd Think

Most people treat moisturizer as an afterthought, rubbing it in quickly on the way out the door. But the way a product is applied changes how well your skin actually absorbs it.

We always tell clients to apply moisturizer to slightly damp skin, using gentle upward strokes instead of rubbing it in circles.

• Warm the product between your palms first

• Press gently instead of rubbing

• Don't forget your neck and jawline

• Give it a minute to absorb before applying SPF or makeup

Small changes like these are often the difference between a moisturizer that sits on top of your skin and one that actually does its job.